The diagnosis.

Two summers ago, in the height of side hustle culture, the thought hit me: start my own creative studio. Not because I needed another income stream. I’d been making — and selling — art for years and I was already dabbling in digital form. So why not? Why not give it a proper home?

It wasn't time I carved out or took off,  it was time I was forced to take for recovering from knee surgery. But I knew exactly what I wanted to do with it: finally build my own website.

I’ve been on social media for years. Tried almost every platform — mostly under the guise of creative growth, visibility and connection. But somewhere along the way, things got blurry. I ended up juggling multiple IG accounts, a forgotten Facebook page, a dusty LinkedIn profile and a business listing no one asked for. All of them buzzing quietly in my pocket, waiting for a flick, a like, a little piece of attention. And I gave in, generously.